Brothers Ink Cartridge Recycling Saves 2000 Acres Of Rainforest

2011-05-13 09:49:36

Published on 2011-05-13 09:49:36

An ink and toner recycling scheme set up by Brother less than two years ago has helped save over 2,000 acres of rainforest.

The Brother Earth charity has helped protect over 80,000 mature trees and 380,000 saplings in conjunction with the Cool Earth organisation.

Furthermore, the printer firm noted that for every four drums of toner cartridge and eight ink cartridges that are recycled it saves a tree in the Peruvian Amazon.

Phil Jones, sales and marketing director, said: "The environment has been at the heart of what we do at Brother for nearly 15 years.

"The Brother Earth initiative is a clear reflection of this focus, and we are the only printer manufacturer to be involved in such a scheme."

Recently, printer ink firm Ricoh announced that since it set up a recycling programme in 2008 the company currently collects back 85 per cent of the toner cartridges it sells.

Furthermore, general manager of service operations Lee Choon Heng told that if it had not set up the scheme tonnes of old products would have ended up at land fill sites.


Ink Manufacturer Brother Receives Ethical Award


Printer and ink producer Brother have been awarded 100% in the Ethical Company Index score, as well as top ratings for their environmental efforts. The Ethical Company Organisation has given Brother the 'Ethical Award' for these achievements.

Brother has been received the Ethical Award six years in row, and is added to their Queen's Award for sustainable business practices.

The Ethical Company Organisation creates the index and aims to provide clear information on companies for ethical shoppers.


Printer ink firm Brother has won a Queen's Award for Enterprise in Sustainable Development

The company received the accolade for its commitment to improve sustainable business practices.

These efforts involved the company's commitment to energy conservation, waste management and developing its wide range of networks within the community, including its charitable bodies.

Phil Jones, sales and marketing director at Brother, said: "It's a huge honour to be one of the very few companies that achieve this award for sustainability, and testament to the great work being done every day by the company and its staff."

He added that the firm's first initiatives started in 1994 and the sustainable principles have become ingrained in the company.

Recently, the printer firm released the HL-2130 device, which has been specifically designed to target the UK's small businesses and entrepreneurs.

The company claim that the small printer is efficient, cost-effective and has a simple set-up with USB connectivity.


Brother Announces Success Of Ink Cartridges Scheme


For every eight ink cartridges customers donate via printer firm Brother's recycling scheme, a tree is protected in the Peruvian Amazon, the firm says.

Brother has made the claim after recently announcing that its headquarters in Manchester has successfully achieved zero landfill status.

It says that after working with a waste management firm it has ensured that all the waste produced at its Audenshaw site is sent for recycling or processing.

In eight years, Brother has recycled more than 1,200 tonnes of waste and any source of waste at its office, be it paper, cardboard, or electronic equipment, is now disposed of properly.

"Diverting 100 per cent of waste from landfill is a rare achievement, and we'd like to thank all our staff for their efforts in helping us to reach this goal," Brother said.

Recently, Epson said more people were recycling ink cartridges through its recycling programme.

"The volume of inkjet and toner cartridges returned has increased in 2010 against 2009, as both consumers and businesses take advantage of recycling schemes," said the firm's Peter Figoni.

Posted by Canzil Ahmed

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