Brother Adds To Ink Based Energy Savings

2011-12-02 10:03:00

Published on 2011-12-02 10:03:00

Ink company Brother has released a series of printers aimed at adding to the efficiency savings already available with printer ink cartridges through a variety of green features.

Known as the Brother compact MFC series, features within the new arm of the Brother family include a multi-task option, the chance to save paper with automatic duplex printing and the availability for connections to multiple users with a wireless network.

This will not only streamline the printing process itself, it will also improve the levels of efficiency and waste when it comes to equipment costs and outlay.

Ms Kelly Wilson, brand and marketing manager at Brother International Australia, claims that the printers are designed to be as efficient as possible for homes and offices alike.

Ms Wilson said: "With the innovative Web Connect Cloud Printing function introduced in selected models of this series, Brother is constantly improving and introducing new technology into our products to enable consumers to experience convenience and efficiency anywhere."

The company also carries out Brother Earth, which is Brother’s commitment to play a part in building a society with better sustainable development.


Brother Welcomes New Ink Experts To The Family


In other News Heavyweight printing firm Brother has announced a number of additions to its team in order to help its progression as a top manufacturer of printers and ink cartridges.

As part of a reshuffle, the firm has taken on Cathy Ellis and Rick Wallis who between them have over 42 years within the printing industry in a variety of roles and companies.

It is hoped that the reshuffle will allow Brother to capitalise on future products and continue at the top of the print game.

Phil Jones, sales and marketing director for Brother UK, said: "The expansion of our sales team and the creation of the new job roles means that we can continue to exploit profitable areas of the print market by targeting key customer groups taken from our industry insight and expertise."

Between them, the two new recruits have previously worked at Lexmark and Dell.


Brother Acquires Naming Rights To Worlds Largest Planetarium


Ink and toner cartridges maker Brother announced it has acquired the naming rights of a new planetarium dome in Japan. The dome, at Nagoya City Science Museum, will be called Brother Earth, the firm announced, and is scheduled to open in March this year. The name is the slogan of Brother's environmental projects.

Measuring 35m in diameter, the planetarium dome, which creates a realistic view of the night sky, is the largest on the world, the company said.

" Brother takes the planetarium as a special place which inspires children, the next generation, to have interest and better understanding about space science and technology," the firm said. "The name of Brother Earth holds a great expectation to convey the Brother Group's corporate attitude and important messages that our beautiful planet is irreplaceable, widely to the public."

Recently, seven Brother printers won prestigious design awards.


Brother Comes Up Trumps In Ink Tests


Brother's printers have fared well in new tests to determine the most economical devices when it comes to ink use.

The study was carried out by Consumer Reports, which designed a special test intended to determine how much ink produced by each machine was actually making it onto paper.

The company's testers printed 30 pages of text or colour graphics intermittently over a period of three weeks and found that some printers were much less efficient with ink, using as much as £75 a year in ink that never actually made it onto the page.

One key finding of the tests was that the majority of devices used a lot of ink for maintenance, even though similar machines produced by the same manufacturer were very economical.

However, the Brother was by far the best performer in tests, with all three of the models being frugal with ink from the start, particularly the DCP-J140W.

Posted by Canzil Ahmed.

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