Ink Cartridge And Printer Manufacturer Dell To Expand UK Distribution
Ink cartridge manufacturer Dell is expanding its printer distribution in the UK following a deal with Midwich.
The vendor said it decided on the move following feedback from resellers that advised Dell to strengthen its UK network.
Dave McNally, head of imaging sales EMEA at Dell, said: "Midwich is a prominent UK distributor and the company's decision to offer our printer line-up is a great endorsement of our credentials."
He added that Dell is looking forward to bringing its printer and ink technology to more businesses in the UK following the deal.
Furthermore, Midwich joins Micro P in distributing Dell's range of technologies.
Shares in Dell rose nearly 12 per cent higher than last year recently after the PC-maker announced its profits nearly trebled in the fourth quarter to $927 million (£573 million).
Brian Gladden, chief financial officer at Dell, put the rise in share prices down to the focussed hard work in expanding the companies higher margin business.
Posted by Canzil Ahmed