Epson Reaches Number One In Inkjet Printing Category
Epson has reached the number one spot in the inkjet printing category, a new study has found.
The company gained a 34.4 per cent value share of the IJP category, sending them into the number one spot, while the firm also increased its market share to 90.3 per cent in the Serial Impact dot Matrix (SIDM) category, according to figures from the International Data Corporation (IDC).
Donna V Ferro, head of Epson’s marcom and customer support, said: “We believe that our revolutionary Epson L-series … has paved the way in the increase of our value share leadership in this category. These figures attest that Filipino customers put a premium on the quality, reliability and overall value for money that Epson offers.”
The growth in value share is attributed to the sales of Epson L-Series printers, which were initially introduced to customers in the market in September 2012.
Posted by Barry Ashmore.