HP Launches Campaign for New LaserJet Printers
Ink cartridge manufacturer HP has launched a global marketing campaign which suggests that substantial cost savings can be made by opting to purchase its new multifunction LaserJet printers.
Home office and small business users have been particularly targeted by the campaign, titled "LaserJet Pays You Back", with it highlighting the potential importance of deciding on the correct printer to purchase. HP notes that users of the device can expect to make financial savings of $2,500 in a single year, with the printer in theory paying for itself through the costs that a user will avoid.
Ron Coughlin, HP's vice president of LaserJet and Enterprise Solutions, said: "Upgrading to an HP Colour LaserJet multi-function printer is like trading in your gas guzzler for a hybrid that pays for itself in gas savings and then continues to pay the owner after that. The campaign helps demonstrate how HP LaserJet printers are an investment that keeps giving back to your business."
By Fred Bugenhagen