HP Start Their Laserjet Pays You Back Campaign
Ink cartridge manufacturer HP has launched a marketing campaign promising businesses they can save up to $2,500 by switching to the company's latest range of laserjet printers.
HP claims businesses can reduce costs thanks to their great value ink cartridge and paper prices. The new campaign “Laserjet Pays You Pack” is aimed especially at SOHO users (small/home office).
Highlights include: A launch event in Madison Square Park in New York, where HP will “pay pack” attendants with gifts. 3D online advertising, asking viewers “When was the last time you bought a printer that paid for itself?” A social media campaign asking participants what they consider a good return on investment. Responses will be integrated into HP's online banner campaigns. An “HP Laserjet Pays You Back” mini-site, enabling visitors to calculate the savings they could make by switching to HP's laserjets, and sign up for special offers.
Businesses that buy into the campaign could benefit from HP's newest technology in addition to making savings. Earlier this year HP unveiled new plug-and-play printers that work instantly on any machine without installing drivers. Businesses stand to save both time and money with HP printers.