HP Showcases Its New Range
Printer ink maker HP is set to showcase two new printers with functional printer ink features at a trade show this year.
The Visual Impact Image Expo (VIIE) that will take place in Sydney, Australia, this September, will see two new HP Scitex printers on show, according to wideformatonline.com.
The HP Scitex LX800, the largest printer in the HP Latex Ink range and the printer ink firm's new flatbed printer, the Scitex FB500, will feature at the expo. The LX800 was launched at Ipex, the technology trade event, in May of this year. Boosted by HP Latex Ink Technology, the printer is capable of printing up to 3.2m wide, giving great flexibility.
The FB500 was previewed at the Shanghai International Advertising & Sign Technology & Equipment Exhibition in July. Intended as an entry-level machine, the printer is a multi-functional device that can take white printer ink. HP Graphic Arts director for the South Pacific, Shane Lucas, said the firm was looking toward considerable expansion in the area.
"Our focus is on helping customers to drive profits and to explore new markets. In Australia I believe we have only scratched the surface in terms of the markets that are open to digital print and at this year’s show we will have a range of solutions on display and experts on hand to discuss the opportunities for growth in this segment," he said.
Posted by Jamie Foster.