HP Changes Market Projections For Inkjet Growth

2013-03-13 15:59:25

Published on 2013-03-13 15:59:25

HP has announced plans to change its market projections for the growth of its inkjet machines.

The company's Officejet Pro X machine recently became the world's fastest inkjet in its price range, picking up accreditation from the Guinness Book of World Records.

Speaking to the Columbian, Stephen Nigro, HP's senior vice president of Inkjet Printing Solutions, said: "This is one of those moments when you introduce a set of innovations that you see the significance of what you've done and possibilities of where you can go in the future."

Mr Nigro explained that the machine changes the view of where inkjet printing will go, resulting in the company changing its marketing projections relating to inkjet growth.

The printer market remains an extremely competitive one, with Xerox, Epson and Brother among the companies that are competing for a large market share.

Brother in particular has aimed to boost its appeal by introducing its HL-3000 LED printers.

Posted by Canzil Ahmed.

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