Cross Media 2013 Backed By HP

2013-10-04 08:40:49

Published on 2013-10-04 08:40:49

The Cross Media 2013 event has received backing from HP and two other printer firms.

Ricoh and Konica Minolta have confirmed they will join exhibitors at the showcase on 23rd and 24th October at the Business Design Centre, Islington.

The companies' commitment to the event shows how integrated marketing communications are established as the foremost strategy to maximise return on investment in the marketing landscape.

Antony White, European marketing product manager at Canon Europe, said: "Cross Media 2013 brings brand owners, print buyers, publishers and print providers together as one integrated community all seeking to become better informed and more aware of the latest market and technology trends."

Mr White explained how cross media technologies make it possible to integrate a marketing campaign across a number of platforms.

At the HP stand, the firm will demonstrate a number of cross media solutions, integrating online and offline channels to develop marketing campaigns across a number of channels.

Posted by Barry Ashmore.

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