Ink Sales Boosted By Printer Popularity
Levels of ink cartridges use in India are likely to have risen dramatically over the third quarter of 2011 with the combined serial inkjet and page printer, copier and multifunction product market totalling 666,859 units.
The revelation came after research from Gartner, with researchers predicting that a growth in business activities within a variety of sectors is one of the main reasons behind the growth.
Perhaps unsurprisingly, it seems many companies looking to increase their printing options have opted for the largest companies in the printing world. HP, Canon, Epson and Samsung dominated sales in the period in question.
Gartner's research analyst, Amrita Choudhury, said: "Business activities in the banking, financial services and insurance, manufacturing, IT and IT-enabled services sectors, and notably the government sector, lead to a growth of peripheral devices like printers and multi-functional devices."
HP dominated the segment with a 46.2 per cent market share while Canon and Epson enjoyed market shares of 28.6 per cent and 11.1 per cent, respectively.
Posted by Jamie Foster.