Research Suggests Colour Printing Could Improve Learning

2012-05-01 10:25:59

Published on 2012-05-01 10:25:59

Printing has advanced significantly since its inception, with the number and variety of ink cartridges expanding across the globe.

While in previous years, printouts often suffered from poor detail and resolution, this has changed rapidly, as the quality of output has reached a higher level, with a range of different types of printer ink now available in the market.

In addition, alongside the introduction of computers and the internet, printing has become essential for many companies, while a number of students now word-process more work than they write.

The quality of handouts from organisations is also pivotal, as they must appear professional in order to leave a good impression on customers or investors.

With these factors in mind, a recent study from Xerox has proved particularly surprising, with the research finding that colour is often absent in classroom handouts.

The company discovered that seven in ten students within grades three-12 claimed that few or none of their printed worksheets include pictures, while 69 per cent stated that a minimal number of graphs or charts boasted colour.

Despite this, the students questioned noted that colour materials would be highly beneficial for their work, with 58 per cent noting that they would be able to learn more in science classes if materials were provided in colour.

The study was carried out online in the US on behalf of Xerox by Harris Interactive and the figures for age, sex, race, parental education and region were weighted in a bid to ensure that the overall sample was in line with America's overall population of eight to 18 year olds.

Leah Quesada, vice president of marketing at Enterprise Business Group, Xerox, suggested that, even with many budgets decreasing in the current economic climate, colour printing can be affordable.

"With the right tools in place, colour can be maximised in the classroom to the benefit of the students," Ms Quesada explained.

"There are affordable options like the new ColorQube 8900 Color Multifunction Printer, which creates documents inexpensively on a wide range of media, including recycled paper," she added.

Demonstrating the technology available in the printing market, Xerox has also introduced its Hybrid Colour Pricing Plan, which assesses the amount of colour used in a document and calculates the cost of the process.

Such measures are particularly important for companies in the current economic climate, as firms across the world will be looking to reduce operating costs in as many areas as possible, including printing.

Ryanair is one of the companies that has taken strides to lower its annual print spend. It has accomplished this by moving from A4 to the A5 format.

The airline requested its publisher Ink to reduce the costs of its 'Let's Go with Ryanair' magazine. While its volume has remained the same, the company has saved £412,000 by making the alteration.

Company representative Stephen McNamara said: "Ryanair and Ink have cut the page size of our award winning 'Let's Go with Ryanair' magazine in order to reduce its weight, as well as its paper and production costs, but we have sacrificed none of its 164 pages or its entertaining content."

The magazine will also double-up as an in-flight menu card, as well as offering articles on lifestyle, entertainment, destinations and travel.

Therefore, the move has yielded many benefits for Ryanair and indicates that people can save money on their printouts without actually lowering their volume.

Although the airline has focused primarily on changing the format of its paper, financial savings can also be made in other ways.

For example, companies can lower the cost of their printing by simply lowering their in-house font size, which will ensure that savings can be made without lowering output.

Posted by Barry Ashmore.

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