Printers Seen As Disposable Technology By Users
Three-quarters of technology users around the world expect that they will discard of most technology devices such as printers within five years of purchase.
That is according to a new survey conducted by Ipsos for Lexmark, which indicated that 60 per cent of 10,000 global respondents also believe that devices should be built from better-quality materials to make them last longer.
What's more, the research also indicated that the failure of technology, such as printers or ink cartridges, can ultimately lead people to turn away from brands in favour of the competition.
"The survey results support exactly what Lexmark has heard from our customers during the past several years," said Tonya Jackson, director of sustainable technology and operations.
"They tell us that by offering longer warranties, they feel more confident in the longevity and durability of the device, or printer, in our case."