Webinars From Kodak To Help Firms Improve Marketing Performance

2011-04-27 08:51:50

Published on 2011-04-27 08:51:50

Printer and ink firm Kodak has designed a series of webinars designed to help firms make the transition from print service providers (PSP) to marketing service providers (MSP).

The series has been developed to bring together industry experts and Kodak's specialist staff discussing development trends facing firms in 2011.

Serge Grichmanoff, director of marketing sciences at Kodak MarketMover MSP Solutions, said: "As a business owner, managing the change from PSP to MSP can be challenging, especially when your trusted marketing campaigns start to underperform."

He noted that using the webinars will teach companies how to revitalise campaigns and make them lucrative once more.

Recently, Kodak expanded its All-in-One (AiO) inkjet printer range for the home office, introducing the ESP Office 2170 AiO device.

The firm claim that the new product offers high-quality and affordable printing that is energy efficient and cost-effective.

Posted by Canzil Ahmed

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