Kodak Traceless Ad Printer Ink Service To Protect Manufacturers

2011-09-28 09:35:05

Published on 2011-09-28 09:35:05

Kodak has announced details of its Traceless Ad system, which it says will protect manufacturers from losing out to grey market activity.

The Kodak Traceless Ad system will utilise invisible printer ink and a proprietary detection system to print serial numbers on products, allowing brands to trace them to ensure they do not end up being reproduced or on sale though unofficial channels.

Dr Myra T Olm, Kodak's director of brand protection research and product development, said that this system would allow manufacturers to "aggressively" ward off grey market activities.

“Grey market activities disrupt manufacturers’ distribution channels and create artificially lowered prices, supply chain demand issues and unauthorised sales,” she added.

The invisible ink used will be compatible with most solvent-based printers which take standard ink cartridges. Markings will be visible only via Kodak’s proprietary viewers, readers or scanners and will not be visible under any sort of UV light or other detection system.

Kodak recently also announced a cost-cutting Recipe Colour system, which allows companies to accurately predict what colours will look like when they come off the press.

Posted by Canzil Ahmed.

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