Kodak Showcases Printer Ink Solutions And Software At DMA11

2011-10-05 08:48:50

Published on 2011-10-05 08:48:50

Kodak has showcased a wide range of printer ink solutions and services at the Direct Marketing Association 2011 (DMA:11) conference and exhibition.

Visitors at the event could see the firm's new TRACELESS System, which uses invisible ink as a security measure to help brand owners protect their products.

Robert Colangelo, vice president in business solutions and services at Kodak, said: "In today’s competitive worldwide market place, many leading companies have discovered that products can fall prey to copying and gray market activities. Consequently, brand owners need to protect their brands from unauthorised use or reproduction."

On top of this, Kodak also showcased its DESIGN2LAUNCH Brand Manager technology that lets users benefit from a centralised document production solution.

Recently, Kodak unveiled its RECIPE COLOUR Profiler software at Pack Expo 2011. The firm's latest innovation has been created to let users more accurately predict what colours will look like when they come off the press.

Posted by Jamie Foster.

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