Kodak Aiming For High Sales At Drupa 2012
Kodak has issued a statement of intent by claiming that visitors are attending the Drupa 2012 event in order to buy its ink products.
Speaking to the Democrat and Chronicle, Kodak co-president Philip Faraci said that the company has already made significant progress towards its sales goal for the event, which started on May 3rd and runs until May 16th.
"Visitors are not just coming to see what we have to offer, they are coming to buy. By day two, we were at 30 per cent of our Drupa sales goal - and by day four, we had reached more than 60 per cent," Mr Faraci commented.
Kodak is exhibiting a number of products at the event in a booth which is measured at 27,000 sq ft.
News of the company's progress at Drupa 2012 comes after it agreed a new partnership with Samsung.
The deal will see Samsung sell its own all-in-one inkjet models and utilise Kodak's proprietary ink technology.
Posted by Canzil Ahmed.