Konica Minolta Buys CopySource and Announces Dream Printer for Children

2013-12-19 08:28:39

Published on 2013-12-19 08:28:39

Konica Minolta has purchased CopySource to extend the company's reach in south-east Florida.

The agreement will mean CopySource operates as a wholly-owned subsidary of Konica Minolta and carries on using its existing locations in Broward, Miami-dade and Palm Beach Counties. CopySource will continue to provide customers with best-in-class enterprise content management (ECM) solutions, managed print services (MPS), hardware and services.

 

Rick Taylor, president and chief operating officer at Konica Minolta Business Solutions, said: "We are clearly set on a course to implement a growth strategy that includes organic growth, value-based partnerships with dealer partners, and acquisitions where there is strong value for both the customer and the company." Mr Taylor went on to highlight CopySource's reputation as a top business solutions company in the region, illustrating the company's exceptional management, team, technologies and services.

 

CopySource launched in January 2008 and quickly became a leading regional provider of document management systems and services.

 

Konica Minolta has confirmed its new Dream Printer for children.

The machine allows children to write out their aspirations and feed them into a paper tray before an artist draws a caricature of the child in their future dream occupation. Takenori Hashimoto, a copywriter at Ogilvy&Mather, Japan, said: "Konica Minolta wanted to encourage children by showing them that the more you imagine, the more your dreams take shape.

 

"Children dream about what they want to be when they grow up, but they eventually lose sight of those dreams." The campaign has received over 6,000 likes on Facebook and saw around 30 children attend an event in New York City. This live event was then recreated at the Konica Minolta Plaza on December 14th. 

 

Takenori Hashimoto thought of the idea when reading about Ichiro Suzuki, the Japanese-born Yankees outfielder. Konica Minolta has introduced a range of projects that embody the concept of "Giving Shape to Ideas," with the "dream printer" and accompanying video as the latest of these.

 

Posted by Barry Ashmore

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