New Printer Could Be Disruptive To Ink Cartridges Manufacturing Industry

2010-01-12 10:50:19

Published on 2010-01-12 10:50:19

A new printer premiered at last week's Consumer Electronics Show (CES) is potentially extremely destructive to the printing and ink cartridge manufacturing industries, according to an industry commentator.

Lexmark's Platinum Pro905 model all-in-one inkjet printer, which won a CES Innovation's award at the annual exhibition, contains a new format of ink cartridge which is vastly cheaper than many of its competitors, reported Patricio Robles on digital marketing forum Econsultancy's blog.

The new machine has a black ink cartridge at only $4.99 (£3.08) and colour cartridges at $9.99 each, which means that "for less than what a blank ink cartridge costs for some HP inkjets, you can replace all of the ink cartridges on a Platinum Pro905".

Mr Robles said: "Printer ink is a $45 billion per year business and with margins as high as 60%, it's no surprise that companies manufacturing printers and ink have tried so hard to maintain prices … [The Pro905] could have significant implications for the printer market going forward."

CES saw the launch of several new models of printers, including Kodak's new picture-printing specific models and Polaroid's new inkless-printer cameras.

By Hani Megerisi.

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