Colour Printing Less Wasteful Lexmark Reports

2010-05-11 16:54:06

Published on 2010-05-11 16:54:06

Business owners looking to keep printer ink cartridge costs down should concentrate on colour printing, Lexmark has claimed.

Research carried out by the technology firm found that around seven in ten workers pay closer attention to potential paper and ink wastage when they are printing in colour rather than just black and white.

Indeed, the research found that, compared to the 20 black pages printed off by the typical office worker on an average day, just 11 colour pages are printed, with wastage levels also down.

Commenting, Mike Ruschenbaum, Lexmark vice president and general manager for Europe, the Middle East and Africa, said: "The results of this research show that colour printing can help companies take a more efficient approach to printing and keep costs down as office workers take a far more considered approach to colour printing and are more conscious of the cost involved."

At the same time, the study also found that one in three workers believe that a document printer using colour ink cartridges is easier to read and understand, with one in ten feeling colour boosts a brand image.

Posted by Canzil Ahmed

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