Consumers Ignorant Of Environmental Impact Of Printer Ink
Consumers are aware of environmental issues when buying printers and ink but remain poorly informed about the main sources of printing policy, it has been revealed.
According to a survey sponsored by Lexmark, that 84 per cent of people would be likely to choose a printer from an environmentally responsible manufacturer.
The research, which was conducted by Ipsos, also indicated that two-thirds (64 per cent) of consumers falsely believe ink and toner use is the biggest contributor to a printer's carbon footprint.
However, Lexmark pointed out that paper consumption is actually the biggest cause of printer-related carbon emissions.
Tonya Jackson, director of sustainable technology and operations at Lexmark, said: "This survey clearly shows that people worldwide need more education and guidance on printing best practices."
Last week, Lexmark announced plans to launch a new line of web-connected, touchscreen ink cartridge printers - the range is being targeted at small and medium-sized businesses.