Consumers Ignorant Of Environmental Impact Of Printer Ink

2009-07-21 07:31:22

Published on 2009-07-21 07:31:22

Consumers are aware of environmental issues when buying printers and ink but remain poorly informed about the main sources of printing policy, it has been revealed.

According to a survey sponsored by Lexmark, that 84 per cent of people would be likely to choose a printer from an environmentally responsible manufacturer.

The research, which was conducted by Ipsos, also indicated that two-thirds (64 per cent) of consumers falsely believe ink and toner use is the biggest contributor to a printer's carbon footprint.

However, Lexmark pointed out that paper consumption is actually the biggest cause of printer-related carbon emissions.

Tonya Jackson, director of sustainable technology and operations at Lexmark, said: "This survey clearly shows that people worldwide need more education and guidance on printing best practices."

Last week, Lexmark announced plans to launch a new line of web-connected, touchscreen ink cartridge printers - the range is being targeted at small and medium-sized businesses.

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