HP Announces Major Printer Ink Deal With National Geographic
HP has announced that it has reached an agreement with National Geographic which will see the publication use its printer ink to reproduce iconic images from its back catalogue.
Through the magazine's new 'Your Shot' offer, it is offering its subscribers the opportunity to purchase a one-off edition featuring the best of the 150,000 readers' photographs submitted to its website over the past few months.
Furthermore, contributors can order the special magazine with their own shot on the front cover, with these individual titles to be printed using HP's Indigo digital press and printer ink cartridges in order to keep quality at a premium.
Announcing the collaboration, Jan Riecher, vice president and general manager for graphics solutions, HP Americas, noted that National Geographic magazine consistently publishes "outstanding visual imagery", making it one of the world's top sources for leading photography
"The magazines decision to use HP Indigo technology for this print-on-demand customisable cover is a significant endorsement of the photo-quality imaging and advanced productivity the presses offer," he added.
This comes soon after HP signed an agreement with a leading New York retail chain to provide its ink cartridge and printing solutions at locations across the Big Apple.