Xerox Partners Show Off Power Of Printer Ink
A number of Xerox partners are to attend the Print 09 event to showcase the "variety and flexibility" of printer ink through a number of applications.
According to the printer manufacturer, the applications and products on display demonstrate the versatility of the Xerox machine.
Entries in the competition were submitted by members of the company's Premier Partnership Network and included direct marketing materials, books and other items.
Gavin Jordan-Smith, vice-president at Xerox Commercial Print, Premedia Business and Premier Partners Global Network, said: "The entries showcase the power and flexibility of Xerox offerings combined with the creativity and expertise of our Premier Partners."
West Canadian Digital Imaging created door hangers as a marketing tool aimed at executive decision makers.
The item created 56 new business leads within three weeks due its use of printer ink and toner cartridges.
Other entries included the dsicmm Group, which created a coffee table style-book for use as a fundraising tool.