Consumers Want More Quality From Their Printers New Research Shows
More than three-quarters of consumers do not expect technological devices such as printers to last for over five years, a new study has revealed.
Research by printing solutions provider Lexmark showed that while trust in printers which use toner cartridge and ink is at an all-time low, 83 per cent of respondents said they would have more faith in devices with longer guarantees.
The survey revealed that over a quarter of consumers would change their printer brand based on the failure of a device.
Paul Callow, Lexmark marketing director in UK and Ireland, said: "This survey demonstrates what Lexmark has heard from its customers over the last few years. They tell us that longer guarantees, more than anything else, will reassure them about the longevity of their technology.
"We've also found that longer guarantees motivate people to repair defective devices, and this has a clear environmental benefit."
Further findings from Lexmark's study showed that women expect devices to last longer than men.