Xerox Full Colour Press Targets Transpromo Market
Posted by Jim Ottewill
The emerging transpromo market is being targeted by Xerox as it launches its latest full-colour press.
This is according to PrintWeek, which was commenting on the launch of the Continuous Feed four-over-one Solution, which combines technology from the company's colour 490 and monochrome 650 continuous-feed printers.
The production machine allows customers to print full-colour bills and statements and move away from mono-only transactional printer ink.
Speaking to the magazine, Xerox's marketing manager for continuous-feed solutions Chris Aked said the transactional market will benefit most from the four-over-one.
"With this solution, we have an amalgamation of our two strongest continuous-feed products in both mono and colour to give customers that high level of flexibility," he explained.
Using Xerox flash fusing technology, the four-over-one can output 900 A4 impressions per minute.
The launch of the product comes after recent findings from InfoTrends revealed that 95 per cent of consumers open and read bills.
Last month, Xerox unveiled a new line-up of digital systems at the Print 09 event in Chicago.