Pride In Print Awards To Bridge Gap With Customers
New Zealand's annual Pride in Print awards will this year make an effort to be more accessible to consumers.
Awards manager Sue Archibald announced that the categories are to be redefined and simplified, so as to remove some of the technical jargon which permeates a lot of the industry.
Although the awards place much of their focus on the end result of printed advertisements, publications and products, suppliers of ink and printers are also included as Flint Ink and Ink Solutions jointly won the ink supplier award in 2009.
Ms Archibald said they wanted to create a more external focus and make the awards more meaningful outside of the industry, providing "opportunities for businesses winning the awards to better promote their success with their customers".
The Pride in Print awards were started in 1993 and any person or company that has been associated with the production or purchase of print is eligible to enter into one of its 15 categories.
Posted by Peter Cragg