How Is Technology Advancing In The Printing Industry

2012-04-30 15:24:09

Published on 2012-04-30 15:24:09

A number of industries across the world have been transformed in recent years as technology advances.

This is no different in the printing sector, where companies have now been given new systems to work with, enabling higher levels of efficiency for firms, better printer ink quality and improved security.

This was recently highlighted by HP, which showcased a number of its latest solutions at the JW Marriott in Surabaya, Indonesia, reports Demotix.

Among them were three new models of web-capable laser printers, the HP LaserJet Pro 100 color MFP M175, and HP LaserJet M275 Enterprise 600 M603DN.

The devices make up the firm's latest portfolio of solutions, which hope to provide new possibilities with regard to imaging and printing in the business sector.

Rita Panambunan, LaserJet / commercial enterprise solutions and channel director, Imaging & Printing Group HP Indonesia, told the news provider: "With the potential of the web and more complete mobility, the HP LaserJet Recent helping small and medium scale businesses to adapt more well to changes and market developments."

The LaserJet printers enable people to send photos via smartphones and have them printed out, offering added convenience for businesspeople and removing the need to be at a computer or laptop.

HP will also be showcasing some of its new products at its Print Your Future exhibition at drupa 2012 in Dusseldorf, Germany.

It will be displaying its new portfolio of digital printing solutions, workload solutions, business-development resources and financing options to assist print service providers. (PSPs).

Ten new digital printing systems will be showcased at the exhibition, including the HPindigo and HP Scitex ranges.

Christopher Morgan, senior vice president, Graphics Solutions Business at HP, said: "Our 'Print Your Future' theme reflects our promise to help PSP customers create a relevant and profitable future of print.

"Our strongest-ever drupa portfolio will benefit customers for the print jobs they do today, and those they want to do tomorrow."

Mr Morgan went on to say that the company is aiming to illustrate how printing is evolving, while demonstrating how companies can embrace the future and remain competitive.

In addition to unveiling some of its latest solutions, HP will also recognise the work of customers at drupe, as it is to announce the winners of its Print Excellence Awards programme.

Victors from the contest's 21 categories will be revealed, with the winning entries set to be exhibited at HP's stand at the event.

HP is not alone in its efforts to deliver new solutions to the market, as TechCentral has reported that Brother is looking to add to its product line this year.

The news provider has quoted Toshikazu Koike, global chairman and president of the company, as saying: "Our focus has always been to adapt to the changing nature of our market place and to our customers' demands, always putting our customers' first with our motto 'at your side'."

The firm has outlined aims to increase its overall sales from 492 billion yen (£374 million) last year to 750 billion yen in 2015.

Brother is active in 44 countries and employs roughly 30,000 people, and is aiming to develop enterprise markets based around new devices, including an ultra-fast enterprise class printer based on new line head technology.

It is also looking to release its B-Guard service, a piece of print management software for small and medium-sized businesses.

Chris Marshall, senior manager of the print and solutions division of Brother International Europe, said: "For the first time, we believe, we're making full print fleet management available to SMBs by making simple, cost effective solutions."

Posted by Canzil Ahmed.

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