Digital Print Is Now More Affordable

2012-07-11 08:58:04

Published on 2012-07-11 08:58:04

Digital print technology is now more affordable, which is providing more branding opportunities for businesses.

This is the verdict of Andrew Hodson, sales and marketing director at Icon, who believes that companies can now be more creative when it comes to using printer ink.

"Technology is driving that, because of the availability of bigger, better, faster digital print machines, which can print on to a lot more different materials," Mr Hodson continued.

He added that large-scale digital printing was too expensive for many companies "as little as five years ago", indicating the increase in affordability that has been seen over recent years.

Although new innovations have allowed new possibilities in the printing market, ITProPortal has reported on research by Dynamic Workflow Solutions, which found that modern printers are seen as too complicated by many consumers.

The study discovered that 20 per cent solely use their home printer to produce black and white copies of documents.

Posted by Barry Ashmore.

« Return