Businesses Told to Expect to Pay More for Best Printers

2010-06-15 09:01:15

Published on 2010-06-15 09:01:15

Small businesses have been told that they will get what they pay for when deciding on which printer to purchase.

Consultant Gene Marks has written for Business Week that there is a reason why certain printers and ink tend to cost more than others in the market place. He advised small businesses not to anticipate a cheap printer to be the workforce of a company and to be realistic with what they desire in terms of the quality of output and the amount of print jobs it is expected to handle.

According to the news provider, Mr Marks said: "Why do box seats at a baseball game cost more than the bleachers? Why does a BMW cost more than a Honda Civic? It's because good things just cost more. Same goes with technology. The rule of thumb in buying technology, like anything else, is you get what you pay for."

However, he noted that just because more money has been spent on a computer does not mean that it will definitely be more reliable than a cheaper offering. A senior business manager at Epson recently told the Business Standard that those looking to cut costs would be best served by purchasing cheaper printers rather than using cheap ink in a more expensive device.

By Canzil Ahmed

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