Ricoh boosts Turkey presence
Ricoh has purchased a Turkey distributor in order to strengthen its presence in the country.
The investment in Saral is part of Ricoh's strategy to increase its digital presence in important emerging markets across the world, with the money acting as part of Ricoh's long-term vision to grow its core business. Saral and Ricoh have been business partners for a number of years, offering a tactical fit.
The partnership will grow overall market demand for digital office and production printing solutions in Turkey. Akira Oyama, chief executive at Ricoh Europe, said: "We are excited to welcome the Saral employees to the Ricoh Group."
The representative added that Saral employees are already familiar with Ricoh products and services, ensuring the businesses can work that together to focus on enhancing the value we will bring to businesses in the region. Mr Oyama noted that the work will ensure a seamless transition and business as usual for customers.
Posted by Barry Ashmore