Oki Presents New Systems At Graph Expo 2012
Due to the evolving needs of those in the printer industry, ink cartridges specialists are now striving to provide the best possible technology and services for consumers in a wide range of sectors.
This means catering their offerings to suit the specific requirements of companies, which will vary considerably depending on their area of prowess.
For example, larger organisations such as banks will require a high volume of print outs, meaning that a large number of highly efficient systems will be necessary.
On the other hand, smaller businesses may find ways to operate effectively by only using two or three devices, especially now that the cloud has given organisations ways to store data safely.
To help printer ink specialists understand the needs of the market, numerous conventions take place throughout the world, allowing companies to interact with consumers, gaining an insight into their wants and needs.
One of these is the Graph Expo 2012 Tradeshow and conference, which took place between October 7th and 12th, bringing together a number of the sector's most important companies.
The event gives attendees the chance to experience the latest technologies available in the graphic arts industry in a number of educational seminars and events led by industry experts, alongside an exhibition featuring demonstrations by leaders in the market.
Each year, it aims to focus on essential business strategies and action-orientated solutions to boost profitability and improve workplace operations.
Ink company Oki is one of the businesses that showcased new technology at the exhibition, offering people the chance to see its proColour Series of commercial grade digital colour printers, along with a range of other products.
Its proColour series is an original line of digital printing solutions, providing consumers with production-quality output and colour accuracy alongside EFI Fiery and Pantone support on certain models.
Some of the devices provide specialised flexibility, with some giving customers the chance to print envelopes and labels.
Among these devices is the pro930 Digital Colour Printerm which provides an outstanding colour output, as well as accurate colour matching and a variety of data capabilities.
Offering a different proposition, the pro920WT delivers high-quality colour output for graphics, signage and textile transfers and is seen by many as an alternative to screen printing.
Additionally, the Kompac EZ Koat is a post-production supplement to the pro511DW that many will consider for providing UV coating to rub-,fade-,water- and scratch-resistant materials. It boasts a small footprint and can coat sheets up to 14.5 inches in width.
Rich Egert, general manager of the strategic technology provider business group for Oki Data Americas, said: "We look forward to demonstrating all the enhanced features and functionality of our proColor devices, as well as how this unique line of commercial-grade digital colour printers meets the unique needs of the graphic arts and production market - delivering a strong return on investment for print shops and end-users, alike."
Mr Egert underlined that he is looking forward to introducing the company's latest printing solutions at the event, which has established itself as one of the most influential in the market.
As part of the event, the Graphic Arts Show Company named PrintCity's "PRINT! Seen! Lean and Green" as the winner of the Positively Print award.
The project was honoured after the Executive Outlook Conference on October 6th and was praised for its methods of highlighting how the effectiveness of printing is being promoted.
Ralph Nappi, president of GASC, said: "The purpose of the Positively Print program is to share examples of creative and effective print advocacy campaigns with the entire graphic communications industry.
"We want to demonstrate to companies involved in print that advocating for print can be done and helps to carry a powerful message that will benefit the entire industry."
Candidates for the honour were assessed on their originality and effectiveness in delivering the message of printing as a key part of modern marketing.
Posted by Canzil Ahmed.