Xerox In Better Shape Than Lexmark

2012-07-24 09:37:21

Published on 2012-07-24 09:37:21

Comapny Xerox is in a better shape in the market than fellow ink cartridges provider Lexmark.

This is the claim from BMO Capital Markets analyst Keith Bachman, who told Forbes that the fact that Xerox is less focused on inkjet and photo printers acts as positive news.

Mr Bachman added that Xerox is putting the spotlight on business and commercial printing, which are areas that are declining at a slower rate than consumer printing.

"Xerox is in better shape, since Lexmark has a residual inkjet business and HP has a very meaningful ink jet business – this is positive for Xerox given the trends over the next five years," he explained.

Earlier this month, Xerox purchased customer experience specialist WDS in a bid to improve its selection of consumer care solutions.

It will make use of WDS in order to capture, analyse and manage technical support interactions across many mobile devices.

The company's GlobalMine platform will also be used as a key part of the plans.

Posted by Canzil Ahmed.

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